OUR RESPONSIBILITY
SOCIAL INCLUSION, ENVIRONMENTAL SUSTAINABILITY AND ETHICAL ACCOUNTABILITY
FittGROUP believes our impact extends beyond events, to our employees, partners and the communities we operate in. We work to create opportunities, protect the environment and give back, integrating these values into everything we do.
People of Determination: We champion inclusion at every level of our operations, empowering full participation and access, supported by employee volunteering and outreach.
The Environment: We build environmental sustainability into every event we run, from community clean-ups to dedicated environmental initiatives like our Ghaf tree planting project and Dubai Investments Green Run.
Widow and Orphans: We support vulnerable communities locally and globally through philanthropy, volunteering and long-term partnerships such as our work with SOWO.
OUR INITIATIVES

SUPPORTING PEOPLE OF DETERMINATION
The UAE’s leading community event for people of determination. A walk and run that promotes inclusiveness and access in all areas of society as well as supporting two leading centres for children of...

GHAF TREE PLANTING
As part of the celebrations for the UAE golden jubilee, Al Marmoom Ultramarathon participants lead by the event presenting partner First Abu Dhabi Bank and Dubai Sports Council, planted 140 Ghafour...

GREEN RUN FOR THE ENVIRONMENT
FittGROUP organized the Dubai Investments Green Run at Dubai Investments Park, the run encouraged participants to bring items for recycling and adopt a more environmentally sustainable...

EMPOWERING WIDOWS AND ORPHANS
Empowering widows and orphans through education, economic support as well as community and environmental projects. Offering opportunities so that widows and orphans are sustainably empowered...
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