ABOUT FittGROUP
WE ARE FittGROUP
Sports Event Management & Promotion Company
ENGAGE : EXCITE : ACTIVATE
Our Beginnings Until Now
Created in 2014 FittGROUP offers experience, specialist knowledge, creativity and expertise from recognized experts and leading professionals.
Our core value is total professionalism and commitment to establishing partnerships and dialogue with communities, industry, authorities, media and clients to create impactful innovative solutions. FittGROUP as a sports event organizer, is renowned for supporting sports ‘for all’, and creating inclusive events that encourage the whole community to engage. We also create world class sporting events that set new standards for international elite athletes. Bringing the world’s best athletes together to break new records. We reach out to all demographics, nationalities and ages; encouraging newcomers to sports, including women, youth, young adults, and people with disabilities.
Our Story
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June 2014
FittAGENCY Launches.
FittGROUP’s sports events and activation agency. -
July 2014
4D Circus Launches.
The entertainment division of FittGROUP, providing innovative entertainment experiences for all types of events, activations and parties. Stunning clients and audiences with world class productions. -
August 2014
FittGROUP’s Danil Bornventure appointed Vice Chairman, Safeguard Orphans & widows Organization. SOWO is a nonprofit organization based in Kenya, empowering women and communities through social infrastructure and economic support.
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March 2015
FittHPC Established.
A specialized fitness performance training centre for kids and youth athletes between the ages of 5 and 18. -
November 2015
Turret Media and FittGROUP signs agreement to launch Dubai Fitness Fest.
A fitness and wellbeing event encompassing all areas of health and wellbeing for everyone. -
December 2015
UAE Youth Sports & Fitness Awards launches.
It is the UAE’s premier youth sports & fitness awards scheme. -
June 2016
The Unity Run Launches.
Established now as the UAE’s leading community event, it is a walk and run promoting inclusion and accessibility for people of determination in the UAE -
May 2017
Indo-Pak Kushti World Championship launches.
A series of traditional wrestling bouts between the two great Kushti nations India and Pakistan, culminating in a grand finale tournament. -
June 2017
Mama Sarah Obama SOWO Marathon Launches.
An annual race held in Kenya to support Safeguard Orphans and Widows Organization (SOWO). -
January 2018
The World’s Longest Desert Ultramarathon launches.
Dubai Sports Council and FittGROUP launches Al Marmoom Ultramarathon. At 300 km, it is the world’s longest desert ultramarathon hosted in the Al Marmoom Desert Conservation Reserve Dubai, UAE. -
April 2018
Emirates NBD Unity Run recognized at the Sports Industry Awards in the Best Sports CSR Initiative Category
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March 2018
FittGROUP signs a memorandum of understanding with the UAE National Olympic Committee, with the aim of developing a program to identify and nurture future UAE Olympians.
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September 2017
Dubai Netball League came under the umbrella of FittGROUP.
The Dubai Netball League is a social and competitive netball league for women and girls of different abilities and ages. -
November 2018
BIM Middle East Conference & Expo launches.
BIM ME Conference and Expo is the region’s leading platform for industry, government authorities and users to meet, engage and lead in the digital transformation of the region’s construction industry. -
January 2019
Dubai Women’s Cycling Challenge launches.
The region’s leading cycling race dedicated to women of all abilities from competitive cyclist to biking novice. -
June 2019
FittGROUP celebrates 5 successful years.
The FittGROUP Middle East team celebrated it 5th anniversary and a tremendous first five years at the Millennium Airport Hotel. -
December 2019
FittGROUP’s Ruth Dickinson recognized at the Al Noor annual Ladies Luncheon.
Ruth was awarded a ‘Woman of Substance’ Award for her contribution to the cause of inclusion and accessibility for people of determination in Dubai and the UAE. -
January 2020
Dubai Green Run launches.
Dubai Investments (DI) and FittGROUP launches the Dubai Investments Green Run. A community run for all the family and encourages participants to adopt environmentally sustainable lifestyle. -
July 2019
Jambo Times Launches.
Jambo Times is an online community portal for African Expats working and living around the world.
Jambo Times delivers essential information and news covering everything that matters to Africans. It also provide an active connection for anyone seeking to establish ties across the African continent.
Jambo Times includes a comprehensive information service with regularly updated features and articles, event listings as well as classified adverting for jobs, accommodation, items for sale, business and home services. -
August 2019
Jambo Jobs Launches.
International Recruitment and Jobs Portal For Africans.
Whether you are recruiting or looking for your next position, Jambo Jobs is the site for full time, part time and hourly jobs for Africans. -
September 2020
Al Marmoom Dune Run launches.
Dubai Sports Council and FittGROUP launches Al Marmoom Dune Run. A desert dune run – 5 KM race across the sands in Al Marmoom Desert Conservation Reserve. -
May 2021
Red Bull and FittGROUP Signs Agreement
to organize Wings For Life World Run in UAE. The Wings For Life World Run is a global charity race held annually since 2014. 100% of the entry fees going to the Wings For Life Foundation for spinal cord injury research. -
June 2023
DIP Cycling Challenge Launches.
Dubai Investments Park (DIP) and FittGROUP launches a new annual community cycling event starting January 2024. The event is a fun and competitive cycling challenge promoting community well-being in UAE. -
February 2024
Ramadan Night Walk Launches
Dubai Silicon Oasis (DSO) and FittGROUP launches Ramadan Night Walk starting March 2024. The 3KM Ramadan Night Walk is for everyone, walking together in celebration of the joyful spirit of this Holy Month.