Our WORK
We create and organize some of the region’s best-known community, business and international sports events as well as organize large scale activations on behalf of blue- chip clients and government agencies. Our ground- breaking events are all testimony to FittGROUP creating new and unique events that engage, excite, and activate the whole community.
The Dubai Investments Green Run 2024
Attended by runners of all age-groups, the participants affirmed their commitment to sustainability at the company’s 3rd annual Green Run within Dubai Investments Park that took place on February 18, 2024, emphasizing the event's significance in promoting a healthier lifestyle and fostering a collective dedication to sustainability across generations.
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The DP World Women's Cycling Challenge 2023
FittGROUP in association with Dubai Sports Council, RTA and Dubai Police organized The DP World Women’s Cycling Challenge on Saturday 7th October 2023 on Al Qudra Cycle Track. The event is dedicated to promoting female health and wellness as well as promoting the sport of female cycling in the region.
See More
The Dubai Investments Green Run 2023
In cooperation with Dubai Sports Council and FittGROUP, Dubai Investments Green Run attracted families, students, employees, people of determination, and environmental advocates from all over the UAE to Dubai Investments Park on Sunday 15th January 2023.
See More
World Environment Day 2022
FittGROUP organized clean up activity at Solar Innovation Centre in Al Marmoom Desert Conservation Reserve in association with Dubai Municipality, DEWA, Dulsco and Al Marmoom Ultramarathon. The purpose of the event was to raise awareness on the importance of protecting the environment and to inspire others as well as make a positive practical difference in the society.
See More
Al Marmoom Ultramarathon 2022 Presented By First Abu Dhabi Bank
Al Marmoom Ultramarathon, the world’s longest desert ultramarathon series presented a 50KM desert ultra-race in celebration of the UAE’s Golden Jubilee. It is also organized a 5KM dune run for the community. Both races took place on Saturday 12th February 2022 at the Expo 2020 Dubai Lake.
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The Women's Cycling Challenge
FittGROUP in association with Dubai Sports Council organized The Women’s Cycling Challenge presented by DP World UAE on Saturday 8th October 2021 on Al Qudra Cycle track in Al Marmoom Desert Conservation Reserve. The event is dedicated to promoting female health and wellness as well as promoting the sport of female cycling in the region.
See More
Ghaf Tree Planting Around Expo 2020 Dubai Lake
As part of the celebrations for the UAE golden jubilee, Al Marmoom Ultramarathon participants lead by the event presenting partner First Abu Dhabi Bank and Dubai Sports Council, planted 140 Ghafour Trees around Expo 2020 Dubai Lake, leaving a lasting desert legacy.
See More
Al Marmoom Ultramarathon 2018
Al Marmoom Ultramarathon was first held in 2018 as the world's longest desert race. The grueling five-day epic race covered a distance of 270 kilometers. AMUM was created to support Dubai’s Al Marmoom Desert Conservation Reserve’s environmental commitment as one of the world’s leading eco desert sports and tourism destinations.
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Etisalat Fitness Festival
FittGROUP partnered with a leading event organizer to stage the region’s first community fitness festival
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UAE Teen Sports & Fitness Awards
UAE’s premier youth sports & fitness awards scheme was launched in 2015 to celebrate and showcase the excellent sporting and fitness achievements of youth in the UAE. They award and recognize schools, academies, clubs, and sports federations as well as the dedication of individual coaches and students
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The DIP Cycling Challenge 2024
FittGROUP partnered with Dubai Investments Park (DIP) and in association with Dubai Sports Council, RTA and Dubai Police to organize the DIP Cycling Challenge on Sunday 21st January in DIP Dubai. The event is a fun and competitive cycling challenge promoting community well-being in UAE.
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World Bicycle Day 2023
FittGROUP partnered with Dubai Investments Park and in association with Dubai Sports Council to mark the 2023 World Bicycle Day, held 3rd June at community cycling track in DIP. The community come together to celebrate the occasion through a 6KM and 10KM bicycle ride, promoting the well-being of the community and emphasizing the importance of environmental sustainability.
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Emirates NBD Unity Run 2022 A Rousing Success
There was a massive turnout this morning at the Dubai Design District for the sixth edition of the Emirates NBD Unity Run 2022.
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Wings For Life World Run 2022 Dubai
FittGROUP partnered with Red Bull to organize Wings For Life World Run 2022, held 8th May at Souk Al Marfa, Deira Islands. The Dubai App Run was organized in partnership with Dubai Sports Council, Al Jalila Foundation and the Islamic Affairs & Charitable Activities Department. 100% of the entry fees goes to the Wings for Life Foundation for spinal cord research.
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The Dubai Investments Green Run 2021
FittGROUP organized the Dubai Investments Green Run at Dubai Investments Park, the run encouraged participants to bring items for recycling and adopt a more environmentally sustainable lifestyle.
See More
FittEVENTS
FittEVENTS is the sports events and activations division of FittGROUP. Our specialist team delivers turnkey solutions, including, event management and production, event permit and licensing, sports competitions and challenges, influencer and collaborations, brand and product launches, employee, clients and fan engagement.
See More
Al Marmoom Dune Run 2020
A 5KM desert dune race across the sands. Launched in 2020 , this popular race takes runners across the dunes and around the lakes on hard and soft sand in Al Marmoom Desert Conservation Reserve.
See More
Indo Pak Kushti World Championship
Indo Pak Kushti World Championship
Launched in 2017, the Championship brings two nations together supporting a traditional Kushti Wrestling sport with modern heroes in a world class setting. A series of traditional wrestling bouts between India and Pakistan, culminating in a grand finale tournament
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SSS Fitness Festival
FittGROUP consultation partner and producer of large scale fitness challenges for the region’s largest fitness festival
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SOWO Mama Sarah Obama Marathon
This annual race is held in Kenya since 2013 to support Safeguard Orphans and Widows Organization (SOWO). The Sowo Mama Sarah Obama Marathon helps tap talent from different parts of the country. The marathon brings together elite athletes from across the country.
See More
Wellness And Music In The Desert
FittGROUP partnered with iMOVE Events and Consultancy to organize Wellness and Music in the Desert 2023, held 25th November at Al Qudra Yoga Centre in Al Marmoom Desert Conservation Reserve and attracted more than 350 participants. The event was organized in partnership with Dubai Sports Council and Dubai Municipality.
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Wings For Life World Run 2023 Dubai
FittGROUP partnered with Red Bull to organize Wings for Life World Run 2023, held 7th May at Expo City Dubai. The Dubai App Run was organized in partnership with Dubai Sports Council and the Islamic Affairs & Charitable Activities Department. 100% of the entry fees goes to the Wings for Life Foundation for spinal cord research.
See More
The DP World Women's Cycling Challenge 2022
FittGROUP in association with Dubai Sports Council organized The DP World Women’s Cycling Challenge on Saturday 8th October 2022 on Al Qudra Cycle track in Al Marmoom Desert Conservation Reserve. The event is dedicated to promoting female health and wellness as well as promoting the sport of female cycling in the region.
See More
The Green Run 2022
FittGROUP Manpower provided marshals for The Dubai Investments Green Run held on 15th January 2022 in Dubai Investments Park.
See More
The Emirates NBD Unity Run 2021
A large number of centres for people of determination across the UAE participated in the Emirates NBD Unity Run, bringing their communities of students, staff and families. All coming to Dubai Silicon Oasis to celebrate inclusion, tolerance and unity in diversity.
See More
World Environment Day 2021
FittGROUP organized clean up activity in Al Marmoom Desert Conservation Reserve in association with Dubai Municipality, Dubai Sports Council, Dubai Electricity & Water Authority (DEWA) and Dulsco. The purpose of the event was to raise awareness on the importance of protecting the environment and to inspire others as well as make a positive practical difference in the society.
See More
The Women's Cycling Challenge
The region’s leading cycling race dedicated to women of all abilities from competitive cyclist to biking novice. Launched in 2019, the event promotes female health and wellness as well as promoting the sport of female cycling.
See More
MetekLive
MetekLive is a division of FittGROUP responsible for creating, organizing and managing conferences and exhibitions. It’s very successful BIM Middle East Conference & Expo is dedicated to bringing the region’s leading strategic level and technical events on Building Information Modelling.
See More
The Unity Run 2016
Launched in 2016 and now established as the UAE’s leading community event, it is a walk and run promoting inclusion and accessibility for people of determination in the society
See More
The Dubai Investments Green Run 2024
Attended by runners of all age-groups, the participants affirmed their commitment to sustainability at the company’s 3rd annual Green Run within Dubai Investments Park that took place on February 18, 2024
See More
The DIP Cycling Challenge 2024
FittGROUP partnered with Dubai Investments Park (DIP) and in association with Dubai Sports Council, RTA and Dubai Police to organize the DIP Cycling Challenge on Sunday 21st January in DIP Dubai.
See More
Wellness And Music In The Desert
FittGROUP partnered with iMOVE Events and Consultancy to organize Wellness and Music in the Desert 2023, held 25th November at Al Qudra Yoga Centre in Al Marmoom Desert Conservation Reserve and attracted more than 350 participants.
See More
The DP World Women's Cycling Challenge 2023
FittGROUP in association with Dubai Sports Council, RTA and Dubai Police organized The DP World Women’s Cycling Challenge on Saturday 7th October 2023 on Al Qudra Cycle Track. The event is dedicated to promoting female health and wellness.
See More
World Bicycle Day 2023
FittGROUP partnered with Dubai Investments Park and in association with Dubai Sports Council to mark the 2023 World Bicycle Day, held 3rd June at community cycling track in DIP.
See More
Wings For Life World Run 2023 Dubai
FittGROUP partnered with Red Bull to organize Wings for Life World Run 2023, held 7th May at Expo City Dubai. The Dubai App Run was organized in partnership with Dubai Sports Council and the Islamic Affairs & Charitable Activities Department.
See More
The Dubai Investments Green Run 2023
In cooperation with Dubai Sports Council and FittGROUP, Dubai Investments Green Run attracted families, students, employees, people of determination, and environmental advocates from all over the UAE to Dubai Investments Park on Sunday 15th January 2023.
See More
Emirates NBD Unity Run 2022 A Rousing Success
There was a massive turnout this morning at the Dubai Design District for the sixth edition of the Emirates NBD Unity Run 2022.
See More
The DP World Women's Cycling Challenge 2022
FittGROUP in association with Dubai Sports Council organized The DP World Women’s Cycling Challenge on Saturday 8th October 2022 on Al Qudra Cycle track in Al Marmoom Desert Conservation Reserve.
See More
World Environment Day 2022
FittGROUP organized clean up activity at Solar Innovation Centre in Al Marmoom Desert Conservation Reserve in association with Dubai Municipality, DEWA, Dulsco and Al Marmoom Ultramarathon.
See More
Wings For Life World Run 2022 Dubai
FittGROUP partnered with Red Bull to organize Wings For Life World Run 2022, held 8th May at Souk Al Marfa, Deira Islands. The Dubai App Run was organized in partnership with Dubai Sports Council, Al Jalila Foundation and the Islamic Affairs & Charitable Activities Department.
See More
The Green Run 2022
FittGROUP Manpower provided marshals for The Dubai Investments Green Run held on 15th January 2022 in Dubai Investments Park.
See More
Al Marmoom Ultramarathon 2022 Presented By First Abu Dhabi Bank
Al Marmoom Ultramarathon, the world’s longest desert ultramarathon series presented a 50KM desert ultra-race in celebration of the UAE’s Golden Jubilee. It is also organized a 5KM dune run for the community.
See More
The Dubai Investments Green Run 2021
FittGROUP organized the Dubai Investments Green Run at Dubai Investments Park, the run encouraged participants to bring items for recycling and adopt a more environmentally sustainable lifestyle.
See More
The Emirates NBD Unity Run 2021
A large number of centres for people of determination across the UAE participated in the Emirates NBD Unity Run, bringing their communities of students, staff and families. All coming to Dubai Silicon Oasis to celebrate inclusion, tolerance and unity in diversity.
See More
The Women's Cycling Challenge
FittGROUP in association with Dubai Sports Council organized The Women’s Cycling Challenge presented by DP World UAE on Saturday 8th October 2021 on Al Qudra Cycle track in Al Marmoom Desert Conservation Reserve.
See More
FittEVENTS
FittEVENTS is the sports events and activations division of FittGROUP. Our specialist team delivers turnkey solutions, including, event management and production, event permit and licensing, sports competitions and challenges, influencer and collaborations, brand and product launches, employee, clients and fan engagement.
See More
World Environment Day 2021
FittGROUP organized clean up activity in Al Marmoom Desert Conservation Reserve in association with Dubai Municipality, Dubai Sports Council, Dubai Electricity & Water Authority (DEWA) and Dulsco.
See More
Ghaf Tree Planting Around Expo 2020 Dubai Lake
As part of the celebrations for the UAE golden jubilee, Al Marmoom Ultramarathon participants lead by the event presenting partner First Abu Dhabi Bank and Dubai Sports Council, planted 140 Ghafour Trees around Expo 2020 Dubai Lake, leaving a lasting desert legacy.
See More
Al Marmoom Dune Run 2020
A 5KM desert dune race across the sands. Launched in 2020 , this popular race takes runners across the dunes and around the lakes on hard and soft sand in Al Marmoom Desert Conservation Reserve.
See More
The Women's Cycling Challenge
The region’s leading cycling race dedicated to women of all abilities from competitive cyclist to biking novice. Launched in 2019, the event promotes female health and wellness as well as promoting the sport of female cycling.
See More
Al Marmoom Ultramarathon 2018
Al Marmoom Ultramarathon was first held in 2018 as the world's longest desert race. The grueling five-day epic race covered a distance of 270 kilometers.
See More
Indo Pak Kushti World Championship
Indo Pak Kushti World Championship
Launched in 2017, the Championship brings two nations together supporting a traditional Kushti Wrestling sport with modern heroes in a world class setting.
See More
MetekLive
MetekLive is a division of FittGROUP responsible for creating, organizing and managing conferences and exhibitions. It’s very successful BIM Middle East Conference & Expo is dedicated to bringing the region’s leading strategic level and technical events on Building Information Modelling.
See More
The Unity Run 2016
Launched in 2016 and now established as the UAE’s leading community event, it is a walk and run promoting inclusion and accessibility for people of determination in the society
See More
UAE Teen Sports & Fitness Awards
UAE’s premier youth sports & fitness awards scheme was launched in 2015 to celebrate and showcase the excellent sporting and fitness achievements of youth in the UAE.
See More
SOWO Mama Sarah Obama Marathon
This annual race is held in Kenya since 2013 to support Safeguard Orphans and Widows Organization (SOWO). The Sowo Mama Sarah Obama Marathon helps tap talent from different parts of the country. The marathon brings together elite athletes from across the country.
See More