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Desktop Banner 2026

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Al Marmoom Dune Run — Al Marmoom Dune Run test physical endurance, courage and determination as runners take on the challenging desert landscape. Al Marmoom Desert Conservation Reserve

Al Marmoom Ultramarathon — Al Marmoom Ultramarathon desert races test physical endurance, courage and determination as runners take on the challenging desert landscape. Each race is set to challenge competitor’s physical endurance, courage, and determination as they take on the tough desert terrain in the Al Marmoom Desert Conservation Reserve

DP World Women’s Cycling Challenge — The Women's Cycling Challenge promotes women’s aspirations in the UAE and encourages women of all ages and abilities to participate in the region’s only cycling race dedicated to women. Al Qudra Cycle Track in Al Marmoom Desert

Spirit Of The UAE Walk 2026 - Homepage Banner

RBGC Main Banner 2025

Wings For Life World Run Dubai — The Wings for Life World Run is a running competition held on the first weekend of May since 2014 to collect funds for the not-for-profit foundation Wings for Life. The entry fee goes completely to Spinal Cord Research

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WHAT WE DELIVER

DUBAI AND UAE'S LEADING ORGANIZER FOR SPORTS, FITNESS AND COMMUNITY WELLNESS EVENTS ACROSS THE MIDDLE EAST.

WE DON'T JUST ORGANIZE EVENTS, WE BUILD MOVEMENTS.

Competition : Community : Collaboration

Our events bring people together — inspiring participation, strengthening communities and giving partners real visibility across the Middle East. Every event welcomes participants of all ages and abilities, from first-timers to seasoned athletes.

UPCOMING EVENTS

OUR RESPONSIBILITY

THE IMPACT WE MAKE

Every event we plan is built to leave a lasting, positive impact, on the communities we serve, the environment we operate in and the people we work with.

We believe our responsibility goes beyond delivering excellent events. It means recognizing our impact on our employees, partners and the wider community, and acting on that responsibility through initiatives like our support for people of determination, environmental sustainability projects and community outreach programs.

Latest FittGROUP News

ENBD Visits Senses 2026 Press Release

Visit to Senses Residential and Day Care for Special Needs by Emirates NBD and FittGROUP through the Emirates NBD Unity Run

February 3, 2026

ENBD Visits Al Noor 2026 Press Release

Visit to Al Noor Training Centre for People of Determination by Emirates NBD and FittGROUP through the Emirates NBD Unity Run

February 3, 2026

Year of Family 2026

Join FittGROUP As We Celebrate A Year Dedicated To Health, Connection And Community

March 6, 2026

Spirit Of The UAE Walk 2026 - Press Release

Thousands Come Together in a Powerful Display of Unity at the Spirit of the UAE Walk in Dubai Silicon Oasis

May 11, 2026

Our Partners