Danil’s extensive experience and knowledge of the fitness and sports industry as an athlete, coach and business consultant, gives him a unique insight and understanding of sports and fitness events and media.

Danil as the co- founder of FittGROUP has created some of the leading regional and international events that are now benchmarks for participants, spectators, sponsors and partners.

Danil is Vice Chairman of SOWO Kenya and the founder of the Dr Sarah Obama SOWO Marathon.

Ruth Dickinson has many years’ experience in events and media in Europe and the Middle East, both corporately and as an entrepreneur. Working at a senior level for leading international media companies. Ruth was also a founding partner in one of the region's leading event organizers as well as creating and establishing new publishing groups for leading media owners in the region.

A sports enthusiast, Ruth has developed strong international contacts with national and international athletes, sports and fitness providers, major brands and organizations supporting sport as well as sports authorities and federations.

Ruth’s international media and events background combined with her knowledge of the sports and fitness industry has enabled her to create, FittGROUPME, one of the most respected sports events and media company in the region.

Lara has 7 years experience working as a senior administrator and accounts executive in the UAE, and is a key member of the FittGROUP team.

She is a dedicated administrator, who takes pride in being professional dependable and knowledgeable at all times.

Lara is proactive and efficiently manages the administration and accounts for the company, enhancing the quality of client service and communication.

Dave trained in musical theatre and classical acting in London. He worked in television, films and stage shows before moving on to co-found "In the Red Theatre Company", which specialized in creating inspirational theatre. Dave also adapted the classic comic and graphic novel "The Ballad of Halo Jones" by Alan Moore, taking it to the stage as a world first. He is also a London School of Dramatic Art (L.A.M.D.A) grade 8 qualified speech & drama coach.
As co-founder of 4D Circus & Productions Dave is producing quality events & shows around the Middle East for clients who desire an inspirational and innovative approach to their events and functions. The links to circus and theatre is an important part of the creative process, which is carefully crafted with client's objectives to produce a stunning event.
4D Circus is also the only provider of professional circus training skills to schoolchildren in Dubai as part of schools ECA & enrichment programs.

Liz Chan A Sue is a highly qualified and experienced town planner and now lectures in the UK and Middle East.
Her specialist knowledge and passion for the environment is known and she is in constant demand for consultation on high level projects across the region and internationally.

Liz has worked with FittGROUPME since its formation and has helped create some of its leading events. She has gained a well earnt reputation for perfection and delivery of successful events that focus on a positive experience for participants, spectators, media and the wider community.

As an environmentalist and town planner, Liz is committed to the developing events that benefit the whole community. Her work includes volunteering on community projects and working with the less advantaged.

Liz is an enthusiastic sports participant and her many sporting pursuits include playing netball in leagues and Inter Gulf, as well as being a qualified and respected umpire.

Lovena is our Sales and Partnerships Manager, creating and managing strategic relationships across our portfolio of high profile events.

Lovena has 13 years, and wide ranging experience in sales working for major organizations and blue chip companies at the highest levels.

Her extensive experience and professional background offers our clients and strategic partners turnkey solutions delivering their goals and engaging their customers.

Babar is our Creative Manager, with over 8 years experience creating visually engaging, user-friendly websites and artworks.

He has wide experience in web and graphics design working in different industries, developing innovative technology solutions to promote businesses online.

His expertise includes: Website Development (HTML, CSS, JavaScript, PHP, WordPress), SEO, Adobe Creative Suite (Photoshop & Illustrator).

Babar has the expertise to work across diverse sectors and multicultural organizations, offering clients accessible and creative solutions.

Richard is our Logistics Manager with over 7 years experience organizing large scale sports events and tournaments.

He has a proven track record working across all event management disciplines including sales, strategic planning, on the day management & control as well as logistics.

Richard is a dedicated event professional who specialises in creating and executing memorable sports events that include high-profile tournaments and community based activities.

He has a proven track record in managing complex logistics and driving successful sales, ensuring each event is executed to the highest standards.

Richard delivers exceptional results and impactful experiences for event sponsors & partners, participants as well as spectators.